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11.07.2009

Fashion Profile: House of Dagmar


Google.com has different themes to help personalize your iGoogle homepage. My theme is "House of Dagmar," and everyday I get to stare at the magnificently innovative designs of the Swedish fashion label and pretend, just for a moment, that instead of sitting at my computer desk working, I am dancing in a ballet studio simply stunning and glamorously dahhhlllling in Dagmar! So I decided to do a fashion profile on the fashion label. Enjoy!

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Since 2005, three Swedish sisters, Kristina Tjader, Karen Soderlind, and Sophia Malm have successfully launched and maintained House of Dagmar, a stellar fashion label that caters to the arty chic type. Each sister has had major exposure to the fashion industry, with previous experience working under top designer labels such as Christian Lacroix and H&M.

House of Dagmar incorporates colors from the 1920's and 1930's Art Deco period, with a feeling of femininity, trendiness, and quality that makes each garment glamorous and unique. The sisters claim that their late grandmother and seamstress, Dagmar, is the muse and inspiration of their collection. In keeping with the family tradition , many of the pieces in the collection have some hand-made detail that gives it an extra personal touch.



House of Dagmar has been recognized as the Rookie of the Year by the Swedish Fashion council in 2005 , Gen Art during NY Fashion Week 2007, and the Best Designer of the Year Award by Swedish Elle in 2006 and 2008.


Images from:
B/W of sisters
House of Dagmar

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